Coming from a strong business and entrepreneurial background I wanted to share my thoughts on how I've used video to build my speaking career.
You may not know this but as well as being a director here with Luminary I also have an international speaking business. You can find find out more about what I do as a speaker at www.facebook.com/askvinh
There you will see that I am going "all in" with video content - I am investing in social videos on Facebook, Instagram, Twitter and even linkedin. My speaking business has exploded over the last 12 months since I've started to invest more heavily into video marketing.
No matter how many different social platforms pop up, remember that ultimately human behaviour remains pretty much the same: We all want to feel connected with the people that we do business with, we want to feel a sense of rapport with them.
Back in the early 2000s the opportunity for the customer to build this rapport with you would have only been possible when they first set foot in your office. However, the world has changed. People are now able to engage with you and your business online in multiple ways. No matter what business we are in we need to become more aware that rapport with our customers is built before they even come into the office. The first place of meeting is almost always online now.
What better way to create an amazing first impression on your customers with a well made video? I believe in this so much that I create videos on a weekly basis to not only build a good first impression with my new customers but also to stay connected with my existing customers and continually add value to them so that I stay top of mind for referrals.
A simple premise to never forget:
Human beings are powered by emotion and not by reason. The difference between emotions and reason is that emotions lead to action and reasons lead to conclusions.
Marketing is no longer only about what products or services we offer - it's about marketing our values and beliefs as a business. This is far more powerful - by sharing with people we believe in and visa versa we create a rapport that's incredibly powerful.
Videos are an amazing vehicle to move people emotionally, which leads to more business
I will be heavily investing my time and money into this area in 2016, I will definitely keep everyone posted on how it goes!
Co Founder Luminary Studios
This video immediately gained traction when I released it and if you look in the comments below:
In the spirit of research, I looked her up on linkedin and she was a conference organiser in the U.S -- and now, in 2016 I'm flying over there to do multiple conferences. What I took away from this is that we don't need 1 million views on our content we just need one meaningful view by the right person!